Rules of Success by Sir Richard Branson

Richard Branson: Principles of Entrepreneurship

ทดสอบความเข้าใจเกี่ยวกับแนวคิดความสำเร็จของ Richard Branson

Name:

Part 1: Multiple Choice (9 Questions - 9 Points)

1. Richard Branson founded the Virgin Group from what initial business?

A. An airline company
B. A small record shop
C. A transport interest
D. A media company

2. According to Branson, an entrepreneur should turn which of the following into a business?

A. A common hobby
B. A successful product
C. Their passion
D. A major multinational company

3. What is a business essentially about, according to the transcript?

A. Spending a lot of money
B. Becoming a flamboyant character
C. Filling a gap and doing it better
D. Only starting ventures that nobody has thought of before

4. What quality does Branson say most people who have a good idea lack, causing them to fail to start a business?

A. Money
B. Courage
C. Passion
D. Teamwork

5. What is the key to pushing on when people tell you that your idea will never work?

A. Ignoring the criticism
B. Having patience
C. Believing with passion in what you're doing
D. Trying a different approach immediately

6. How does Branson describe his general outlook on life?

A. Glass half full
B. Glass nearly full
C. Negative and cautious
D. Realistic and reserved

7. What is the absolute key to being a successful entrepreneur, according to the speech?

A. Having great ideas
B. How good you are with people
C. Avoiding bad times
D. Working day and night

8. What should a leader never use, replacing it with "we" or "team"?

A. The team's name
B. The competitor's name
C. The "I" word
D. Criticism

9. What is the first thing an entrepreneur needs to do to have a chance of building a business?

A. Get funding and investment
B. Hire the best people
C. Come up with an idea that will make a positive difference
D. Be determined to succeed

Part 2: Short Answer (1 Question - 1 Point)

10. (1 Point) Richard Branson mentions 5 key actions/principles for success in the conclusion. List at least 3 of them. (List in the text: 1. Pick yourself up/try again; 2. Come up with an idea that makes a positive difference; 3. Play hard; 4. Work hard; 5. Follow certain principles/Love people/Make a positive difference in the world.)

ผลคะแนน (Your Score)

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ELT Methods at DPU

แบบทดสอบวิธีการและแนวทางการสอนภาษาอังกฤษ

ฝึกทำแบบทดสอบเพื่อทำความเข้าใจความหมายและแนวคิดหลักของแต่ละวิธี/แนวทาง

Part 1: Matching (จับคู่แนวคิดหลัก)

คำสั่ง: เติมตัวอักษร (A-I) ที่ตรงกับแนวคิดหลักของแต่ละวิธีการ/แนวทาง

English Term	Answer	Core Principle / Characteristic
1. Grammar-Translation		**A.** Focuses on using the target language directly, like a baby learning its first language, without translation.
2. Suggestopedia		**B.** Uses only English, relies on repetitive drills and habit-formation through listening and speaking practice.
3. Dogme Method		**C.** Emphasizes the co-ordination of speech and action; "Learning by doing."
4. Direct Method		**D.** The "Classical Method"; focuses heavily on grammar rules and translation between the target language and the mother tongue.
5. Total Physical Response (TPR)		**E.** Teaching that is "materials-light," focusing on real conversation and emergent language rather than textbooks.
6. Audio-lingual Method		**F.** A mixed approach that combines techniques from different methods based on student needs and teaching goals.
7. Eclectic Approach		**G.** Focuses on removing psychological barriers (fear and anxiety) by creating a positive and relaxed environment.
8. CLT Approach		**H.** Views the teacher as a counselor; emphasizes social interaction and a strong interpersonal relationship (rapport).
9. Community Language Learning		**I.** The goal is fluency and the ability to use language for real-world communication (e.g., role play).

Part 2: Fill-in-the-Blank (เติมคำศัพท์ที่เหมาะสม)

คำสั่ง: เติมคำศัพท์ที่ถูกต้องลงในช่องว่าง

ผลคะแนน (Your Score)

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My Moral Story

เรื่องเล่าคุณธรรมฉบับล้านนา (Lanna Moral Story Builder)

คำศัพท์ที่ต้องเติม (Vocabulary Prompts)

กรุณาเติมคำศัพท์ภาษาอังกฤษในช่องว่างทางด้านซ้ายเพื่อสร้างเรื่องราว! **(10 Blanks)**

3. Noun: (A traditional Northern Thai profession)

4. Place/Setting: (A famous Northern landmark/feature)

5. Verb ending in -ing: (Activity in the heat)

6. Adjective: (Describing a noise)

7. Adjective describing emotion/state:

8. Noun: (Something valuable or necessary)

9. Verb: (past tense action, relating to taking)

10. Verb: (present tense, something you share)

โครงเรื่อง (The Story Outline)

เรื่องราวจะปรากฏตรงนี้เมื่อคุณเติมคำ! **(Blanks 1-10 are in the story)**

Title:
By:

Somsak, a hard-working (3), lived in a small village north of Thailand, near the majestic (4). His daily routine involved (5) under the hot sun to support his family.

One afternoon, Somsak heard a (6) noise near the rice paddies. He saw an old man, looking completely (7), who had dropped his precious (8).

Somsak, being tired, quickly (9) the object in his basket, thinking he could use it. But as he walked away, he realized the man needed it far more. He raced back to (10) his help and return the item.

The moral of the story is:

Final Story:

By:

The moral of the story is:

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A Moral Story of Mine

Short Moral Story Builder

Vocabulary Prompts

Use the prompts below to fill in the story!

3. Noun: (a type of animal)

4. Place/Setting:

5. Verb ending in -ing:

6. Adjective:

7. Adjective describing a feeling:

8. Noun: (an object)

9. Verb: (past tense)

10. Verb: (present tense)

The Story Outline

The story is created live as you fill in the blanks on the left.

Title:
By:

There once was a young (3) named Pip. Pip lived in the vast, green (4), where his favorite thing to do was (5) all day long.

One sunny afternoon, while Pip was busy near the old (6) oak tree, he discovered a small, (7) (8). He had never seen anything like it!

Pip decided to (9) the object and keep it for himself. He quickly hid it and ran home, but when he tried to (10) it, the object wouldn't work. It was broken.

Pip felt a pang of guilt. He realized that the object might belong to someone else who could fix it or who needed it more than he did. He quickly returned to the oak tree, left the object where he found it, and decided from then on he would always **ask** before taking anything.

The moral of the story is:

Final Story

By:

The moral of the story is:

Vocab Practice for EL 316

 

แบบทดสอบคำศัพท์ภาษาอังกฤษ (20 ข้อ)

คำสั่ง: เติมคำศัพท์ที่ถูกต้องลงในช่องว่าง (ตอบเป็นตัวพิมพ์เล็กหรือตัวพิมพ์ใหญ่ก็ได้)

ผลคะแนน (Your Score)

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The Impact of Artificial Intelligence on the Future of Work in ASEAN

By Tim McDonald

The advent of Artificial Intelligence (AI) constitutes a fundamental shift in the global economic landscape, presenting both a powerful catalyst for productivity and a significant source of labor market disruption. For nations within the Association of Southeast Asian Nations (ASEAN), this "algorithmic shift" is particularly salient, given the region's reliance on manufacturing and service industries. Understanding the duality of AI’s impact—job displacement versus job augmentation—is essential for shaping adaptive educational and policy responses, especially for emerging professionals.

The Displacement Effect: Automation of Routine Tasks

The most immediate concern surrounding AI is its capacity for job displacement, particularly through the automation of routine and repetitive tasks. Technologies such as generative AI and machine learning excel at predictable cognitive functions, leading to reduced demand for workers in areas like data entry, administrative support, and traditional customer service roles. Studies tracking AI exposure across ASEAN nations indicate a notable displacement effect in several economies, including Thailand, where automation has, in some sectors, reduced labor demand and pushed less-skilled formal workers toward the informal economy. This process exacerbates existing socioeconomic inequalities if left unmitigated, as it targets roles commonly held by populations with fewer opportunities for immediate re-skilling.

The Augmentation Effect: New Roles and Economic Growth

Conversely, AI is simultaneously a powerful engine for job augmentation and economic expansion. AI is projected to increase the GDP of Southeast Asia by to $18$ per cent by $2030$

. This growth is driven by increased efficiency and the creation of entirely new, higher-value job categories. These emerging roles focus on the human-machine interface, requiring expertise in areas such as Data Science, Machine Learning Engineering, AI Ethics and Governance, and even specialized fields like "prompt engineering." In the healthcare and finance sectors, for example, AI tools augment human professionals by handling diagnostics and fraud detection, allowing clinicians and analysts to focus on complex, relational, and strategic decision-making.

The Complementarity Imperative: Skills for the AI Era

The path to harnessing AI’s opportunities lies in fostering complementarity, where human skills are combined with algorithmic power to achieve superior results. This demands a critical pivot in educational priorities, moving beyond the mastery of technical content to the development of uniquely human competencies. The four core skills for the AI era are: Critical Thinking, essential for evaluating AI outputs for bias and accuracy; Collaboration, necessary for interdisciplinary teamwork involving technical specialists; Communication, required to translate complex technical findings into actionable business strategies; and Adaptability, the commitment to lifelong learning in an environment of accelerating technological change. For Thai college students, prioritizing these soft skills alongside digital literacy will future-proof their careers.

Conclusion

Artificial Intelligence is not merely a technological upgrade but a fundamental restructuring of economic activity. For ASEAN, and particularly for the graduating workforce in Thailand, the challenge is to move swiftly from viewing AI as a threat to recognizing it as an inevitable, powerful tool. By acknowledging the displacement risk in traditional sectors while strategically investing in education focused on human-centric and advanced digital skills, governments, educational institutions, and individuals can collaboratively ensure that the algorithmic shift results in inclusive prosperity rather than deepening inequality. The future of work belongs to those who learn to work with the machine.

Comprehension Questions for Article 1: AI and Jobs

1. Distinction and Impact: The article identifies both a "displacement effect" and an "augmentation effect" of AI. Explain the difference between these two phenomena and identify which primary labor market segment in the ASEAN context is most vulnerable to displacement.

2. Socioeconomic Consequences: What specific types of routine tasks are identified as being automated by AI, and how might this displacement effect exacerbate pre-existing socioeconomic inequalities within developing economies like Thailand?

3. The Complementarity Imperative: What does the article mean by the "complementarity imperative," and how do the four core human skills (Critical Thinking, Collaboration, Communication, and Adaptability) help future workers leverage AI rather than being replaced by it?

4. Economic Growth vs. Labor Risk: Explain the contradiction presented in the article: how can AI be projected to significantly increase Southeast Asia's GDP while simultaneously posing a threat of job disruption to millions of workers?

5. Policy and Education Response: Based on the conclusion, what collaborative steps must be taken by educational institutions and governments to ensure that the "algorithmic shift" leads to inclusive prosperity for the whole population, not just a small technologically skilled elite?

Beyond Profit: Integrating the Sustainable Development Goals (SDGs) into Modern Corporate Strategy

Beyond Profit: Integrating the Sustainable Development Goals (SDGs) into Modern Corporate Strategy

By Ken Smith

The concept of Sustainable Development, defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs, has transcended academic theory to become a core mandate for the global private sector. The United Nations’ 2030 Agenda for Sustainable Development, codified in Sustainable Development Goals (SDGs), provides a universal blueprint for addressing poverty, environmental degradation, and inequality. For modern businesses, particularly those operating within dynamic economies, the SDGs are no longer viewed as optional philanthropy but as essential, integrated components of competitive corporate strategy.

The Economic Rationale: Profit, Risk, and ESG

Integrating sustainability is fundamentally sound business practice, rooted in the economic pillar of the Triple Bottom Line. Forward-looking corporations recognize that sustainability mitigates existential risks. These risks include the physical dangers of climate change (SDG 13), regulatory penalties, and the reputational damage associated with poor labor practices (SDG 8). Furthermore, the rise of Environmental, Social, and Governance (ESG) investing means that companies with strong SDG commitments attract capital more easily. By managing resources efficiently and innovating toward sustainable supply chains, businesses unlock long-term value, demonstrate resilience, and secure a competitive advantage in a world where consumers increasingly prioritize ethical sourcing and ecological integrity.

Social and Environmental Stewardship

Beyond the financial calculus, corporate strategy must address the 'People' and 'Planet' dimensions. Social responsibility is exemplified by commitments to community development, fair wages, and gender equality (SDG 5). Specifically, engaging in initiatives that promote quality education (SDG 4) or reduce poverty (SDG 1) within a company’s operational sphere cultivates a skilled, stable workforce and strengthens local markets. On the environmental front, the focus is on systemic change, such as adopting the Circular Economy model, which aims to keep resources in use for as long as possible, reducing waste and regenerating natural systems. This strategy directly supports goals related to responsible consumption and production (SDG 12) and climate action (SDG 13). .

Strategic Integration and Accountability

Effective SDG integration requires more than issuing a general statement; it demands concrete action and rigorous accountability. Companies must map their material business activities against specific SDG targets and embed these goals into key performance indicators (KPIs) across departments, from R&D to procurement. For instance, a food producer may choose to prioritize SDG 2 (Zero Hunger) by reducing food waste across its entire value chain. Furthermore, transparency through verifiable, standardized sustainability reporting is crucial for maintaining stakeholder trust. This reporting allows investors, consumers, and regulators to accurately measure a corporation's contribution, ensuring that sustainability efforts are genuine and not merely "greenwashing."

Conclusion

The era of business purely driven by short-term shareholder profit is receding. Today, competitive corporate strategy must embrace the systemic challenges outlined by the Sustainable Development Goals. For college students preparing to enter the professional world, understanding the SDGs is foundational to being an effective and responsible leader. The future of global commerce will be defined by enterprises that successfully align their profitability with their planet and people stewardship, demonstrating that sustainable development is not a constraint on growth, but the ultimate pathway to long-term success.

Comprehension Questions for Article 2: Business and Sustainable Development

1. Strategic Rationale (ESG): Explain the core economic rationale for why modern businesses must integrate the Sustainable Development Goals (SDGs). How does this integration relate to mitigating business risks and attracting investment in the context of Environmental, Social, and Governance (ESG) factors?

2. Beyond Compliance: How does incorporating the SDGs into core corporate strategy move a company "beyond optional philanthropy," and what is the difference between this strategic integration and simply complying with existing environmental regulations?

3. People, Planet, and the Circular Economy: Discuss the practical application of the 'Planet' pillar of sustainability. How does the adoption of the Circular Economy model specifically support two different SDGs mentioned in the article (e.g., SDG 12 and SDG 13)?

4. Accountability and Greenwashing: The article stresses the importance of rigorous accountability. What concrete organizational actions (like mapping against targets or KPI integration) must a company take to ensure its SDG commitments are genuine, and how does transparent reporting help prevent "greenwashing"?

5. Long-Term Competitiveness: Synthesize the article's main argument: why is treating the SDGs as a "core strategic driver" and "a prerequisite for long-term competitiveness" a more accurate description of modern business reality than viewing them as simply a cost of doing business?