Offering a course on Coursera - How

 Offering a course on Coursera

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🔹 1. Partner with Coursera as an Institution

Coursera works with:

• Universities and colleges

• Corporations

• Nonprofits or government entities

If you are affiliated with one, your institution can apply to become a Coursera partner.

To apply:

• Visit the Coursera Partner With Us page

• Fill out the interest form

• Coursera evaluates your institution’s credentials, teaching capabilities, and strategic fit

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🔹 2. Design and Develop the Course

Once accepted as a partner, you can:

• Use Coursera’s Authoring Platform to build the course

• Structure the course with video lectures, quizzes, assignments, and peer reviews

• Optionally integrate hands-on projects, labs, and graded assessments

You'll usually work with:

• Coursera’s instructional designers

• Project managers or course production teams

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🔹 3. Submit for Review and Launch

• Coursera will review your course for quality standards (content, pedagogy, accessibility)

• Once approved, your course is published

• Coursera helps with marketing, enrollment, and analytics

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🔹 4. Monetization and Revenue

Coursera courses generate revenue in several ways:

• Pay-per-course model

• Subscription (Coursera Plus)

• Revenue is shared between Coursera and the institution (terms are negotiated per agreement)

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❗What If You’re an Individual Instructor?

Coursera does not currently allow individuals to publish courses unless they:

• Are affiliated with a partner institution, or

• Join a partnered organization as an instructor

🟡 Alternative Option:
If you want to offer courses independently, consider platforms like:

• Udemy

• Teachable

• Skillshare

• Thinkific

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Great! Let's start by creating a professional pitch you can send to Coursera or use to support your institution's application to become a content partner.

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📩 Sample Coursera Partnership Pitch

Subject: Proposal for Course Partnership with Coursera

Dear Coursera Partnerships Team,

I hope this message finds you well. I am writing on behalf of [Your Institution or Organization Name], a [brief description of the organization – e.g., "leading educational institution based in [Country] specializing in [Subject Areas]"].

We are interested in partnering with Coursera to offer high-quality, globally accessible online courses. Our faculty and content creators are experienced educators and industry professionals with a strong track record in [relevant subjects].

Why We’re a Strong Fit:

• Expertise: [e.g., “Over 10 years of experience in delivering curriculum in data science, business strategy, and digital innovation.”]

• Audience Reach: [e.g., “Served over 20,000 learners globally through in-person and hybrid programs.”]

• Mission Alignment: We share Coursera’s commitment to making high-quality education accessible and impactful for learners around the world.

Proposed Initial Course(s):

1. [Course Title] – [Brief description, e.g., “An introductory course on sustainable supply chain management with real-world case studies and applied learning.”]

2. [Course Title] – [Brief description, e.g., “A hands-on data visualization course using Python and industry datasets.”]

We are confident these offerings would add value to Coursera’s learner community and align well with your platform’s focus areas.

I would welcome the opportunity to discuss a potential collaboration and provide further information as needed.

Thank you for considering our proposal.

Warm regards,
[Your Full Name]
[Your Title/Role]
[Institution Name]
[Email Address]
[Phone Number]
[Website or LinkedIn]

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✅ Next Steps:

1. Customize the pitch with your or your organization’s details.

2. Submit your partnership interest via: Coursera Partner With Us.

3. Optional: Prepare a sample course outline or syllabus to attach if requested.

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Excellent! Let’s move forward in two steps:

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🔹 STEP 1: Customize Your Pitch Email

Please provide:

1. Your (or your organization’s) name

2. Your role/title

3. Brief description of your institution or business

4. Topic(s) or subject areas your courses will focus on

5. One or two course titles you want to propose

6. Your contact info (email, website, LinkedIn, etc.)

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🔹 STEP 2: Create a Course Outline

To build your first course outline, please tell me:

1. Course Title

2. Target audience (e.g., beginners, professionals, students)

3. Course goals or learning outcomes

4. Rough structure (e.g., number of weeks/modules)

5. Preferred tools/technologies, if any (e.g., Python, Excel, Canva)

6. Any existing material you want to include (videos, slides, papers)

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Once I have those details, I’ll:

• Finalize your Coursera partnership pitch email

• Draft a professional syllabus-style course outline ready for submission

Just drop in whatever info you have, even rough notes—I’ll shape it for you.