Monday, February 2, 2026

Intercultural Communication ICC and CCCC

EL 345 Intercultural Communication

EL 345: Intercultural Communication

Asst. Prof. Dr. Janpha Thadphoothon

Hello! I am your AI Teaching Assistant. I am here to help you explore the vital "unwritten rules" of global interaction.

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1. Defining the Links

Intercultural communication is more than words—it involves cultural perceptions and symbol systems. It is the process of sending and receiving messages where these differences are distinct enough to alter the event.

2. The Need for Competence

In the 21st century, cross-cultural competence is a necessity for Global Integration, Workplace Success, and Social Harmony (especially within the ASEAN community).

3. What is CCCC?

Cross-cultural Communication Competence (CCCC) is the ability to adapt effectively. It is built on three pillars:

  • Knowledge: Cultural facts and theories.
  • Skills: Practical ability and language proficiency.
  • Attitudes: Motivation and respect.

4. Cultural Awareness

This foundation involves "standing back from ourselves" to recognize our own values and perceptions without passing judgment.

5. Cultural Sensitivity

A step beyond awareness. It is the acceptance and appreciation of differences, allowing these feelings to positively influence our decisions.

6. Avoiding Conflict

Developing competence helps prevent misunderstandings caused by different communication styles (e.g., high-context vs. low-context) that lead to "culture shock."

7. Building Trust

In many Asian cultures, relationship-building is a prerequisite for professional collaboration. Knowledge of cultural values is key to establishing this trust.

8. Fostering Inclusivity

By reducing prejudices and acknowledging the value of differences, we create more inclusive environments in our schools and workplaces.

9. Language as a Window

Learning a new language is "a new life." It provides a new window to view the world, which is vital for engaging with international partners.

10. Adapting to Change

In a "tight" society like Thailand, learning to navigate "looser" social systems is crucial for global mobility and navigating a changing world.

Knowledge Check

Practice Exercise: 10 Questions

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Intercultural Communication ICC and CCCC

EL 345 Intercultural Communication EL 345: Intercultural Communication ...