Language & Culture
Welcome
Learn 10 fundamental concepts about communication and culture. Please enter your name to begin.
1. The Whorfian Hypothesis
Language shapes how we perceive reality. Specific words make us more attuned to specific social emotions.
Example: "Greng-jai" in Thai has no direct English equivalent.
2. What is Culture?
Culture is a learned "Way of Life" that is dynamic and passed down through generations. It dictates daily actions and physical behavior.
3. Language and Culture
Thai proverbs often use nature and water metaphors, reflecting the country's river-based agricultural history.
4. Language Classification
Distinction between National (Standard Thai), Local (Kam Mueang), and Foreign languages.
5. 8 Elements of Culture
- Social organization
- Language
- Customs
- Arts
- Religion
- Economics
- Geography
- Government
6. Intercultural Communication
Chronemics: how different cultures perceive and value time (e.g., "9:00 sharp" vs "9-ish").
7. High vs. Low Context
High-context cultures (Japan/Thailand) use indirect messaging and shared cultural codes.
8. Individualism vs. Collectivism
Focus on the "I" vs. the group "We". Thais often prioritize group harmony over personal rewards.
9. Bourdieu's Habitus
Internalized social dispositions that become physical reflexes, like bowing to elders.
10. The Iceberg Theory
Surface (Visible) culture vs. Deep (Invisible) culture like the value of "Sabai-Sabai".
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