Emphasizing & Paraphrasing

Emphasizing & Paraphrasing

Making Your Message Clear and Strong

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Course: EL314 การนำเสนอทางธุรกิจ (Block 4)

Instructor: Asst. Prof. Dr. Janpha Thadphoothon

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Objectives

• Understand the difference between Emphasizing and Paraphrasing.
• Learn power words to highlight key points.
• Practice "In other words" to explain complex ideas.
• Test your ability to clarify a business message.

1. Emphasizing

Why do we do it? To wake the audience up and tell them: "This is important!"

Useful Phrases:

• "What is crucial here is..."
• "I would like to stress that..."
• "The main point is..."
• "Let me repeat that..."

2. Paraphrasing (Restatement)

Why do we do it? Because sometimes our explanation is too technical or difficult.

❌ Too Hard:
"The fiscal revenue stream has been suboptimal due to macroeconomic volatility."

✅ Paraphrased:
"In other words, we made less money because the economy is bad."

Key Phrases: "In other words...", "To put it simply...", "Basically..."

Practice: Emphasize It!

Sentence: "Safety is important."

Make this sentence stronger for a presentation.

Practice: Paraphrase It!

Technical Jargon:
"We need to facilitate a synergistic optimization of our workflow." (Confusing!)

How do you say this simply?

Final Quiz

Q: When should you use the phrase "In other words..."?

Summary

• Use Emphasis ("Crucially," "Especially") to highlight your best points.
• Use Paraphrasing ("In other words," "To put it simply") to make sure everyone understands.
• Assignment: In your presentation, find one technical term and paraphrase it for the audience.

Great job!

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