Engaging the Audience

Engaging the Audience

How to Keep Them Awake and Listening

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Course: EL314 การนำเสนอทางธุรกิจ (Block 4)

Instructor: Asst. Prof. Dr. Janpha Thadphoothon

(Click 'Next' to begin)

Objectives

• Understand why audience attention span is short.
• Learn the "Hook" technique to start strong.
• Apply interaction methods (questions, polls).
• Test your ability to turn boring content into exciting content.

The Problem: "The Zombie Audience"

If you just read your slides, your audience will check their phones within 2 minutes.

❌ Boring Start:
"Good morning. My name is Somchai. Today I will talk about coffee sales in Q3. Next slide please."

✅ Engaging Start (The Hook):
"Did you know that 70% of office workers cannot start their day without this one drink? Today, we reveal why our coffee sales are exploding."

3 Ways to Engage (The Toolkit)

1. The Hook (Start Strong): Use a surprising statistic, a quote, or a short story.

2. Rhetorical Questions: Ask questions you don't expect an answer to, just to make them think.
"Have you ever wondered why...?"

3. Physical Interaction: Get them to move.
"Raise your hand if you use social media."

Practice: Choose the Best Hook

Topic: Reducing Plastic Waste in the Office

Which opening is more engaging?

Practice: Creating Interaction

You are presenting about "Work-Life Balance."

How do you involve the audience right now?

Final Quiz

Q: What should you do if you see the audience looking bored?

Summary

• Engagement is Energy. If you are bored, they are bored.
• Start with a Hook (Story, Stat, Question).
• Assignment: In your next presentation, you must ask the audience at least one question.

Thank you!

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