Jack Ma's Motivational Speech
By Janpha Thadphoothon
This is an analysis of Jack Ma's speech using the ACA model.
Below is the video:
The ACA model is a model for analyzing general communication proposed by Janpha Thadphoothon in 2006.
A = Audiences
C = Conventions
Language Conventions
Socio-cultural Conventions
A = Aims (Intentions)
Who is the intended audience?
The video is intended for at least three groups of people.
What are the conventions?
Language conventions
- use of idioms/vocab
- sentence structures
Socio-cultural conventions
What are the aims of the speaker?
Listen to me click here.
Wanna listen to me? Please scan this QR code.
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